Bad news falls into a soil, so you must start by asking where it’s going to land. Ideally, in the soil there is a lot of trust and belief in your leadership which is something to keep in mind as you’re building your culture. When people hear bad news, they need to leave with a clear understanding of the truth, but also a hope that is greater than the bad news itself. Listen as Dr. Cloud walks leaders through how to deliver bad news in a way that leads to cohesiveness and forward progress.